Trill

This was a very fun project! “Trill” comes from the words “true + real” so it was a no brainer that this premium sneakers resellers’ brand should be cool and authentic. The sneakerhead culture is a whole world on itself, with limited editions and artistic interventions which is why we took shapeshifting as this project’s concept. Our client was adamant about using religious symbols within the brand’s elements, which ended up being an interesting contrast and making the brand more eclectic.